Breaking Into New Markets With PPC: Key Considerations

PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more. The post Breaking Into New Markets With PPC: Key Considerations appeared first on Search Engine Journal.

Yelp Vs. Google Antitrust Case Survives First Big Test

Google faces a jury trial after a judge lets Yelp’s main antitrust claims proceed, raising questions about local search and ad market practices. The post Yelp Vs. Google Antitrust Case Survives First Big Test appeared first on Search Engine Journal.