Tag Archives: online appearance

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Google Updates Product Structured Data Guidance via @sejournal, @martinibuster

Google updated their structured data guidance to clarify which kinds of pages qualify for structured data and rich results The post Google Updates Product...

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TikTok Advertisers Can Now Set Custom Attribution Windows via @sejournal, @MattGSouthern

Marketers running ads on TikTok can now optimize their campaigns with flexible attribution windows ranging from one day to 28 days. The post TikTok...

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LinkedIn Lists This Year’s Top 25 Marketing & Advertising Companies via @sejournal, @MattGSouthern

LinkedIn lists the top 25 companies in the marketing and advertising industry in a new report that could be a valuable resource for job...

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What Happens When Google Picks The Wrong Canonical URL? via @sejournal, @MattGSouthern

Despite your best effort to implement canonical tags, Google won’t always choose the same URL to display in search results. How can this be...

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8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know via @sejournal, @MaddyOsman

Set your brand’s writers up for success by providing detailed writing guidelines – here’s how (including real-world examples). The post 8 Must-Haves In Your...

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6 Common Hreflang Tag Mistakes Sabotaging Your International SEO via @sejournal, @digital_darts

Correct hreflang tags are critical for international SEO success. Here are six common hreflang tags mistakes and what to do about them. The post...

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Optimize Your CTA: Better Alternatives To ‘Click Here’ via @sejournal, @kim_cre8pc

Go beyond the usual “Click here” or “Learn more.” Here’s how to get users motivated with more engaging CTAs. The post Optimize Your CTA:...

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Googlebot Crawls & Indexes First 15 MB HTML Content via @sejournal, @BrianFr07823616

Google quietly announced it will now crawl the first 15 MB of a webpage. Anything after this cutoff will not be included in rankings...

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SEJ Exclusive: Surfer SEO Unveils New Semrush Integration via @sejournal, @KayleLarkin

Machine learning tool Surfer SEO has partnered with Semrush for a first-of-its-kind integration. The post SEJ Exclusive: Surfer SEO Unveils New Semrush Integration appeared...

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Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study via @sejournal, @mirandalmwrites

Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they...

Your site's organic SEO rankings have a definitive effect on your business's bottom line