Breaking Into The Black Box: Unlocking Meta’s Product-Level Ad Data
Brands can uncover product-level DPA performance by merging Meta API data with GA4 insights to verify algorithm decisions and guide more efficient ecommerce campaigns. The post Breaking Into The Black Box: Unlocking Meta’s Product-Level Ad Data appeared first on Search Engine Journal.
WP Go Maps Plugin Vulnerability Affects Up To 300K WordPress Sites via @sejournal, @martinibuster
Vulnerability in the popular WP Go Maps WordPress plugin affects affects up to 300,000 websites The post WP Go Maps Plugin Vulnerability Affects Up To 300K WordPress Sites appeared first on Search Engine Journal.
Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality via @sejournal, @MattGSouthern
Sam Altman said OpenAI prioritized coding and reasoning in GPT-5.2 and “screwed up” writing quality. He says future GPT-5.x versions will address the gap. The post Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality appeared first on Search Engine Journal.
Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’ via @sejournal, @MattGSouthern
Google DeepMind CEO Demis Hassabis says Google doesn’t have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising. The post Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’ appeared first on Search Engine Journal.
5 Google Analytics Reports PPC Marketers Should Actually Use via @sejournal, @brookeosmundson
Five Google Analytics reports PPC marketers should use to improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey. The post 5 Google Analytics Reports PPC Marketers Should Actually Use appeared first on Search Engine Journal.
Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them) via @sejournal, @purnavirji
Stop measuring AI by hours saved and start measuring the expansion, quality gains, and capabilities that move the business. The post Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them) appeared first on Search Engine Journal.
Google’s New User Intent Extraction Method via @sejournal, @martinibuster
Google’s user intent extraction research shows how AI on mobile devices could be used to proactively assist users and automate tasks. The post Google’s New User Intent Extraction Method appeared first on Search Engine Journal.
SEO Pulse: Google’s AI Mode Gets Personal, AI Bots Blocked, Domains Matter in Search via @sejournal, @MattGSouthern
This week’s SEO Pulse breaks down how Gmail-powered AI answers, crawler access decisions, and free subdomains are shaping who gets surfaced in search. The post SEO Pulse: Google’s AI Mode Gets Personal, AI Bots Blocked, Domains Matter in Search appeared first on Search Engine Journal.
User Data Is Important In Google Search, Per Liz Reid’s DOJ Filing via @sejournal, @marie_haynes
Marie Haynes analyzes DOJ trial documents that reveal how Google’s proprietary freshness signals, spam annotations, and user data power its ranking systems. The post User Data Is Important In Google Search, Per Liz Reid’s DOJ Filing appeared first on Search Engine Journal.
PPC Pulse: Google’s Podcast Launch, Demand Gen, ChatGPT Ads via @sejournal, @brookeosmundson
This week’s PPC Pulse recaps OpenAI’s first ad test inside ChatGPT, Google’s new advertiser podcast, and expanded Demand Gen capabilities. The post PPC Pulse: Google’s Podcast Launch, Demand Gen, ChatGPT Ads appeared first on Search Engine Journal.