Same B2B Google Ads Keywords Cost About 21% More, Agency Data Shows via @sejournal, @MattGSouthern
One agency’s data on 14 B2B advertisers finds the same non-brand Google Ads keywords cost more per click, even after controlling for their own spending. The post Same B2B Google Ads Keywords Cost About 21% More, Agency Data Shows appeared first on Search Engine Journal.
YouTube’s Clips Tool Turns Podcast Episodes Into Shorts via @sejournal, @MattGSouthern
YouTube expanded its Studio video clips tool to Shorts, letting creators turn segments of long-form videos, like podcast episodes, into vertical Shorts. The post YouTube’s Clips Tool Turns Podcast Episodes Into Shorts appeared first on Search Engine Journal.
Core Update, ChatGPT Business Hub & AI Mode’s New Model – SEO Pulse via @sejournal, @MattGSouthern
A core update rolls out, AI search gets a new default model, ChatGPT shares mention and click counts, and sites plan for less search traffic. The post Core Update, ChatGPT Business Hub & AI Mode’s New Model – SEO Pulse appeared first on Search Engine Journal.
United Requires Permission For AI Agents, Keeps Search Indexing Open via @sejournal, @MattGSouthern
An airline’s updated terms let search engines index public pages but require written permission for AI agents and bar AI grounding on its data. The post United Requires Permission For AI Agents, Keeps Search Indexing Open appeared first on Search Engine Journal.
Meta’s Muse Now Sends Most AI Agent Requests One Security Firm Sees via @sejournal, @MattGSouthern
Two companies’ AI agents made most of the requests observed in one month, and most went to product and search pages rather than checkout. The post Meta’s Muse Now Sends Most AI Agent Requests One Security Firm Sees appeared first on Search Engine Journal.
Google Explains How To Find Search Traffic In Analytics & Logs via @sejournal, @MattGSouthern
A Google Search help page lists the referrer values Search traffic sends, why some visits arrive with none, and why counts differ from Search Console. The post Google Explains How To Find Search Traffic In Analytics & Logs appeared first on Search Engine Journal.
AI Bot Management: Why SEOs Need More Than Block Lists via @sejournal, @chrisgreenseo
Blocking an AI training crawler isn’t the same as blocking a retrieval bot. Here’s why SEO needs deliberate bot policies, not block lists. The post AI Bot Management: Why SEOs Need More Than Block Lists appeared first on Search Engine Journal.
Google Says Target Frequency Can Mix Non-Skippable Ads & Shorts via @sejournal, @MattGSouthern
Target frequency campaigns can pair non-skippable ads with Shorts and in-feed ads, an updated help page says. Here’s what changed and where the limits are. The post Google Says Target Frequency Can Mix Non-Skippable Ads & Shorts appeared first on Search Engine Journal.
72% Of Worker’s Say Their AI Skills Are Untested – Here’s How PPC Managers Prove Theirs via @sejournal, @gregjarboe
Turn Google Ads automation decisions into proof of your AI skills, with a practical record of overrides, checks, and campaign results. The post 72% Of Worker’s Say Their AI Skills Are Untested – Here’s How PPC Managers Prove Theirs appeared first on Search Engine Journal.
What Reddit Reviews Reveals About Your Products via @sejournal, @brentcsutoras
Spot recurring product complaints and competitor comparisons with Reddit Reviews, then check source comments for the context behind the summaries. The post What Reddit Reviews Reveals About Your Products appeared first on Search Engine Journal.