Google Analytics Adds AI Assistant As Default Channel Group via @sejournal, @MattGSouthern
Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini. The post Google Analytics Adds AI Assistant As Default Channel Group appeared first on Search Engine Journal.
Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers via @sejournal, @DuaneForrester
When your brand disappears from ChatGPT or Perplexity, the fix isn’t more content. It’s diagnosing which layer broke down. The post Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers appeared first on Search Engine Journal.
Direct Traffic & Popularity – Correlation, Not Causation via @sejournal, @TaylorDanRW
A new AI citation study sparked a familiar SEO debate: the difference between a ranking factor and a symptom of ranking success. The post Direct Traffic & Popularity – Correlation, Not Causation appeared first on Search Engine Journal.
How To Measure AI Search: Current KPIs You Need To Know [Webinar] via @sejournal, @hethr_campbell
Find out how to address the measurement problem in marketing with effective KPI strategies in a changing digital landscape. The post How To Measure AI Search: Current KPIs You Need To Know [Webinar] appeared first on Search Engine Journal.
Liquid Web WordPress Plugin Rebrand Triggers Backlash via @sejournal, @martinibuster
A Liquid Web rebrand of StellarWP plugins triggered backlash after users reported missing pages, login issues, and license confusion. The post Liquid Web WordPress Plugin Rebrand Triggers Backlash appeared first on Search Engine Journal.
Google Quietly Changed How Search Terms Are Reported For Some AI Queries via @sejournal, @brookeosmundson
Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may be concerned about interpreted queries. The post Google Quietly Changed How Search Terms Are Reported For Some AI Queries appeared first on Search Engine Journal.
Condé Nast CEO: Plan As If Search Traffic Will Be Zero via @sejournal, @MattGSouthern
Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that underestimated actual declines. The post Condé Nast CEO: Plan As If Search Traffic Will Be Zero appeared first on Search Engine Journal.
Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death) via @sejournal, @billhunt
SEO fails when it can’t compete for resources. Learn how to win above the “IT line of death.” The post Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death) appeared first on Search Engine Journal.
Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible via @sejournal, @martinibuster
Google’s ALDRIFT framework “opens exciting avenues” toward AI answers that do more than sound plausible. The post Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible appeared first on Search Engine Journal.
Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report via @sejournal, @slobodanmanic
Optimization and legibility are not the same thing. Adobe’s 2026 AI traffic data shows which one actually drives the 393% growth in AI-referred retail conversions. The post Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report appeared first on Search Engine Journal.