Why CMOs Should Rethink ROAS As A North Star Metric via @sejournal, @brookeosmundson
ROAS looks great in reports, but it can distort your strategy. Here’s how to rethink your KPIs for long-term growth, not just short-term wins. The post Why CMOs Should Rethink ROAS As A North Star Metric appeared first on Search Engine Journal.
Why The Last Year Has Been The Biggest Challenge For CMOs via @sejournal, @gregjarboe
From AI disruption to vanishing attribution, this breakdown of CMO challenges offers a realistic view and tactical path through one of marketing’s most volatile years. The post Why The Last Year Has Been The Biggest Challenge For CMOs appeared first on Search Engine Journal.
Tired Of SEO Spam, Software Engineer Creates A New Search Engine via @sejournal, @martinibuster
A software engineer fed up by SEO spam in mainstream search engines creates a brand new one from scratch. The post Tired Of SEO Spam, Software Engineer Creates A New Search Engine appeared first on Search Engine Journal.
OpenAI Updates GPT-5 To Make It Warmer And Friendlier via @sejournal, @martinibuster
OpenAI updated GPT-5 to make it less distant and detached. The post OpenAI Updates GPT-5 To Make It Warmer And Friendlier appeared first on Search Engine Journal.
Google Expands iOS App Marketing Capabilities via @sejournal, @brookeosmundson
Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. The post Google Expands iOS App Marketing Capabilities appeared first on Search Engine Journal.
Google Answers Question About Core Web Vitals “Poisoning” via @sejournal, @martinibuster
Google’s John Mueller offered his opinion about a reported Core Web Vitals poisoning attack The post Google Answers Question About Core Web Vitals “Poisoning” appeared first on Search Engine Journal.
Local SEO Best Practices Aren’t Universal: Yext Study via @sejournal, @MattGSouthern
A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. The post Local SEO Best Practices Aren’t Universal: Yext Study appeared first on Search Engine Journal.
Googlebot Crawl Slump? Mueller Points To Server Errors via @sejournal, @MattGSouthern
A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause. The post Googlebot Crawl Slump? Mueller Points To Server Errors appeared first on Search Engine Journal.
AI-Powered Search: Adapting Your SEO Strategy via @sejournal, @wburton27
Ranking today takes more than keywords. Here’s how to create AI-friendly, user-focused content that keeps your brand visible in today’s evolving search ecosystem. The post AI-Powered Search: Adapting Your SEO Strategy appeared first on Search Engine Journal.
ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts via @sejournal, @martinibuster
OpenAI announced ChatGPT-5 Google Apps connectors for Gmail, Calendar, and Contacts for Plus users The post ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts appeared first on Search Engine Journal.