Holistic B2B Marketing: How To Drive Pipeline With A Silo-Free Strategy via @sejournal, @hethr_campbell
When it comes to B2B strategy, a holistic approach is the only approach. Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media). However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail. It’s just like rowing crew, where each member […]
[PPC] Automation & AI: What Humans Should Be Doing For Success via @sejournal, @CallRail
The PPC industry has seen lots of changes lately, especially with the advent of AI, but the same questions still remain: How do you know what to put your money behind? How do you prove it to your executives? How should we use AI to our best advantage? Let’s face it – no one likes […]
The Big Disconnect: Charting The Growing Disconnect Between Google And SEOs via @sejournal, @Kevin_Indig
Gain insights on the perception gap surrounding SGE and its potential impact on the relationship between Google and the SEO community. The post The Big Disconnect: Charting The Growing Disconnect Between Google And SEOs appeared first on Search Engine Journal.
Wix Proposals Tool Helps Businesses Win More Clients via @sejournal, @martinibuster
Wix announced a new tool called Wix Proposals that allows premium users to create professional proposals and close more deals The post Wix Proposals Tool Helps Businesses Win More Clients appeared first on Search Engine Journal.
10 Most Important Meta Tags You Need To Know For SEO via @sejournal, @ab80
HTML tags are crucial for SEO more than ever before. In this post, I’m sharing the top 10 HTML meta tags you need to know. The post 10 Most Important Meta Tags You Need To Know For SEO appeared first on Search Engine Journal.
How Brands Can Have Successful Agency Relationships [Part 1] via @sejournal, @coreydmorris
If you’re working with a marketing or ad agency, or about to, there are 7 key aspects to have a successful client/agency relationship. The post How Brands Can Have Successful Agency Relationships [Part 1] appeared first on Search Engine Journal.
What To Know About Medium-Level WordPress Vulnerabilities via @sejournal, @martinibuster
The facts about medium-level vulnerabilities and whether they’re something to worry about The post What To Know About Medium-Level WordPress Vulnerabilities appeared first on Search Engine Journal.
OpenAI To Show Content & Links In Response To Queries via @sejournal, @martinibuster
OpenAI deal puts ChatGPT on path of showing content and links in response to queries, which may be good news for publishers & SEO The post OpenAI To Show Content & Links In Response To Queries appeared first on Search Engine Journal.
Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) via @sejournal, @gregjarboe
Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video. The post Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) appeared first on Search Engine Journal.
Google Ads To Automatically Pause Low-Activity Keywords via @sejournal, @MattGSouthern
Google Ads will automatically pause inactive keywords starting in June. The post Google Ads To Automatically Pause Low-Activity Keywords appeared first on Search Engine Journal.