Google Desktop CTR Climbs While Mobile Dips, Report Finds via @sejournal, @MattGSouthern
Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile. The post Google Desktop CTR Climbs While Mobile Dips, Report Finds appeared first on Search Engine Journal.
81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse via @sejournal, @DuaneForrester
ClaudeBot outpaced Googlebot on a new site. Here’s what verified crawl data actually looks like, and how to get your own. The post 81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse appeared first on Search Engine Journal.
How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC via @sejournal, @navahf
Running ads on every platform? Here’s how to build a measurement framework that compares performance fairly across Google, Microsoft, Meta, and Amazon. The post How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC appeared first on Search Engine Journal.
WP Rocket Now Offers Free CDN For Your Most Important Pages via @sejournal, @martinibuster
WP Rocket now offers free CDN, lowering the barrier to meaningful performance improvements on the most important pages. The post WP Rocket Now Offers Free CDN For Your Most Important Pages appeared first on Search Engine Journal.
WordPress Developers Say New AI Feature Does Not Belong In Core via @sejournal, @martinibuster
WordPress developers question whether the platform’s AI ambitions are pulling attention away from what users have been asking for all along. The post WordPress Developers Say New AI Feature Does Not Belong In Core appeared first on Search Engine Journal.
AI Search Optimization Isn’t The Hard Part – It’s Getting Buy-In via @sejournal, @gregjarboe
Two SMX Advanced talks on AI search reveal why technical roadmaps stall without internal coalitions to move them forward. The post AI Search Optimization Isn’t The Hard Part – It’s Getting Buy-In appeared first on Search Engine Journal.
What 2 Content Strategists Say AI Should Never Write For You [Webinar] via @sejournal, @hethr_campbell
Explore the limitations of AI in content creation. Uncover why AI-generated work often lacks originality and uniqueness. The post What 2 Content Strategists Say AI Should Never Write For You [Webinar] appeared first on Search Engine Journal.
Google’s Mueller Explains How AI Search Impressions Get Counted via @sejournal, @MattGSouthern
John Mueller explained that impressions in Google’s Search Console AI report track links to your pages, and user-activated links only count after they’re activated. The post Google’s Mueller Explains How AI Search Impressions Get Counted appeared first on Search Engine Journal.
Marketing Hiring Down 36% At Big Tech, Data Shows via @sejournal, @MattGSouthern
SignalFire reports marketing hiring at major tech companies has fallen far more sharply than engineering, based on its hiring data. The post Marketing Hiring Down 36% At Big Tech, Data Shows appeared first on Search Engine Journal.
Microsoft Clarity Now Flags Bots That Ignore Robots.txt via @sejournal, @MattGSouthern
Microsoft Clarity’s Bot Analytics dashboard now detects when bots request URLs your robots.txt disallows, with trends and filters by bot and operator. The post Microsoft Clarity Now Flags Bots That Ignore Robots.txt appeared first on Search Engine Journal.