Google Analytics Launches Scenario Planner and Projections via @sejournal, @brookeosmundson
Google Analytics launched Scenario Planner and Projections to help advertisers forecast performance, optimize budgets, and plan cross-channel media spend more strategically. The post Google Analytics Launches Scenario Planner and Projections appeared first on Search Engine Journal.
Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks
Nearly half of publisher search traffic has disappeared post-AI Overviews, raising urgent questions about how content gets funded next. The post Half Your Traffic Left. The SEO Industry Sent Thoughts and Frameworks appeared first on Search Engine Journal.
How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy via @sejournal, @rio_seo
Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs. The post How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy appeared first on Search Engine Journal.
Is Your Website Ready for AI Search? A Practical Audit for CMOs via @sejournal, @lorenbaker
Is your website ready for the AI-powered search revolution? Discover practical insights on adapting your CMS for modern needs. The post Is Your Website Ready for AI Search? A Practical Audit for CMOs appeared first on Search Engine Journal.
Google Adds AI & Bot Labels To Forum, Q&A Structured Data via @sejournal, @MattGSouthern
Google updated its Discussion Forum and Q&A Page structured data docs with new properties, including a way to label AI- and machine-generated content. The post Google Adds AI & Bot Labels To Forum, Q&A Structured Data appeared first on Search Engine Journal.
Google Begins Rolling Out The March 2026 Spam Update via @sejournal, @MattGSouthern
Google started rolling out the March 2026 spam update. The update applies globally and to all languages, with rollout taking a few days. The post Google Begins Rolling Out The March 2026 Spam Update appeared first on Search Engine Journal.
The Science Of How AI Picks Its Sources via @sejournal, @Kevin_Indig
New ChatGPT citation data shows a small group of domains owns most visibility, while broad, cluster-based pages outperform single-intent content. The post The Science Of How AI Picks Its Sources appeared first on Search Engine Journal.
Research: “You Are An Expert” Prompts Can Damage Factual Accuracy via @sejournal, @martinibuster
Research finds that persona prompts “reliably damage” factual accuracy in certain kinds of tasks but work well in others. The post Research: “You Are An Expert” Prompts Can Damage Factual Accuracy appeared first on Search Engine Journal.
How To Determine What Paid Media Channels Are Right for You via @sejournal, @timothyjjensen
Choosing the right PPC channels starts with clear goals, budget alignment, and understanding where your audience actually converts. The post How To Determine What Paid Media Channels Are Right for You appeared first on Search Engine Journal.
SEO 2.0: How Content Marketing Drives Visibility in AI Search via @sejournal, @hethr_campbell
Join our on-demand webinar to understand the intersection of AI and SEO. Learn how to leverage AI for improved search results. The post SEO 2.0: How Content Marketing Drives Visibility in AI Search appeared first on Search Engine Journal.