Category: Marketing

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LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains via @sejournal, @MattGSouthern

An analysis of 300k domains found LLMs.txt file adoption is low and has no measurable link to AI citation frequency. The post LLMs.txt Shows No Clear Effect On AI Citations, Based On 300k Domains appeared first on Search Engine Journal.

The Role Of Brand Authority And E-E-A-T In The AI Search Era via @sejournal, @DuaneForrester

Trust and proven expertise are quickly becoming the signals AI systems rely on when choosing which brands to surface. The post The Role Of Brand Authority And E-E-A-T In The AI Search Era appeared first on Search Engine Journal.

How Do You Track What Doesn’t Rank? Measuring Visibility in AI Search via @sejournal, @hethr_campbell

Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar. The post How Do You Track What Doesn’t Rank? Measuring Visibility in AI Search appeared first on Search Engine Journal.

Repositioning What SEO Success Looks Like via @sejournal, @TaylorDanRW

Dan Taylor reframes SEO success around qualified demand, market influence, and measurable contribution to revenue. The post Repositioning What SEO Success Looks Like appeared first on Search Engine Journal.

Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn Links, Mentions & Citations via @sejournal, @hethr_campbell

Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies. The post Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn Links, Mentions & Citations appeared first on Search Engine Journal.

How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons via @sejournal, @brookeosmundson

From forecasting to post-peak analysis, here’s how advanced PPC teams turn demand volatility into long-term growth. The post How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons appeared first on Search Engine Journal.

SEO Community Reacts To Adobe’s Semrush Acquisition via @sejournal, @martinibuster

Adobe’s purchase of Semrush signals the growing importance of SEO platforms as digital marketing struggles with AI-driven uncertainty. The post SEO Community Reacts To Adobe’s Semrush Acquisition appeared first on Search Engine Journal.

New Data Finds Gap Between Google Rankings And LLM Citations via @sejournal, @MattGSouthern

A new report compares Google rankings with citations from ChatGPT, Gemini, and Perplexity, showing different overlap patterns. The post New Data Finds Gap Between Google Rankings And LLM Citations appeared first on Search Engine Journal.

Google’s Old Search Era Is Over – Here’s What 2026 SEO Will Really Look Like

This year’s SEO Trends ebook translates SEO expertise into the practical, high-impact strategic guidance marketers need for 2026. The post Google’s Old Search Era Is Over – Here’s What 2026 SEO Will Really Look Like appeared first on Search Engine Journal.

Adobe To Acquire Semrush In $1.9 Billion Cash Deal via @sejournal, @MattGSouthern

Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack. The post Adobe To Acquire Semrush In $1.9 Billion Cash Deal appeared first on Search Engine Journal.

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