Category: Business

‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns via @sejournal, @gregjarboe

The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling. The post ‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns appeared first on Search Engine Journal.

Why Strategic Review Is The Missing Layer In Many SEO Campaigns via @sejournal, @coreydmorris

Reassess your SEO strategy to prevent drift and keep performance aligned with real business outcomes. The post Why Strategic Review Is The Missing Layer In Many SEO Campaigns appeared first on Search Engine Journal.

Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) via @sejournal, @brookeosmundson

Strong Black Friday performance starts with preparation. Here’s how to stabilize PPC systems and prevent costly surprises. The post Black Friday 2025: Tips To Boost Your Holiday PPC Performance (Get Ready Now) appeared first on Search Engine Journal.

Automattic Disputes Use Of Word “Automatic” For WordPress Product via @sejournal, @martinibuster

Automattic sent a trademark complaint letter to WordPress developer Kevin Geary over the name Automatic.css. The post Automattic Disputes Use Of Word “Automatic” For WordPress Product appeared first on Search Engine Journal.

A Step-By-Step AEO Guide For Growing AI Citations & Visibility via @sejournal, @fthead9

Learn how to improve your website’s visibility with our comprehensive guide for growing AI engine engagement and citations. The post A Step-By-Step AEO Guide For Growing AI Citations & Visibility appeared first on Search Engine Journal.

25 Years Of Google Ads: Was It Better Then Or Now? via @sejournal, @brookeosmundson

Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook. The post 25 Years Of Google Ads: Was It Better Then Or Now? appeared first on Search Engine Journal.

Google’s Preferred Sources Tool Is Jammed With Spam via @sejournal, @martinibuster

Google’s Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting. The post Google’s Preferred Sources Tool Is Jammed With Spam appeared first on Search Engine Journal.

Google Warns Against Relying On SEO Audit Tool Scores via @sejournal, @MattGSouthern

Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. The post Google Warns Against Relying On SEO Audit Tool Scores appeared first on Search Engine Journal.

Google Finance Gets AI Deep Search & Prediction Market Data via @sejournal, @MattGSouthern

Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking. The post Google Finance Gets AI Deep Search & Prediction Market Data appeared first on Search Engine Journal.

Google Performance Max Adds Waze Ads And Channel Reporting via @sejournal, @MattGSouthern

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. The post Google Performance Max Adds Waze Ads And Channel Reporting appeared first on Search Engine Journal.

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