Beyond ROAS: Aligning Google Ads With Your True Business Objectives
Join us live to explore how today’s most advanced Google Ad strategies align with what actually drives business performance. The post Beyond ROAS: Aligning Google Ads With Your True Business Objectives appeared first on Search Engine Journal.
Google’s Walled Garden: Users Make 10 Clicks Before Leaving via @sejournal, @MattGSouthern
A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall. The post Google’s Walled Garden: Users Make 10 Clicks Before Leaving appeared first on Search Engine Journal.
Google’s Updated Raters Guidelines Target Fake EEAT Content via @sejournal, @martinibuster
Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and misleading web content The post Google’s Updated Raters Guidelines Target Fake EEAT Content appeared first on Search Engine Journal.
Breaking Into New Markets With PPC: Key Considerations
PPC helps brands expand into new markets, but real success depends on everything around it, from measurement and localization to trust, cultural differences, and more. The post Breaking Into New Markets With PPC: Key Considerations appeared first on Search Engine Journal.
B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships via @sejournal, @alexanderkesler
Get B2B buying groups talking with this new playbook: persona building, buyer-led content, continuous optimization, and empowering sales teams to nurture buyer relationships. The post B2B Buyer Behavior Has Changed: Proven Strategies For Sustainable Relationships appeared first on Search Engine Journal.
Google Shares Insight About Time-Based Search Operators via @sejournal, @martinibuster
Google’s “before:” and “after:” operators let you filter by date, but they’re still in beta The post Google Shares Insight About Time-Based Search Operators appeared first on Search Engine Journal.
Server-Side vs. Client-Side Rendering: What Google Recommends via @sejournal, @MattGSouthern
Google’s Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. CSR, and the impact of structured data. The post Server-Side vs. Client-Side Rendering: What Google Recommends appeared first on Search Engine Journal.
Yelp Vs. Google Antitrust Case Survives First Big Test
Google faces a jury trial after a judge lets Yelp’s main antitrust claims proceed, raising questions about local search and ad market practices. The post Yelp Vs. Google Antitrust Case Survives First Big Test appeared first on Search Engine Journal.
Reddit Q1 Report: What It Means For Digital Marketing And SEO via @sejournal, @martinibuster
Reddit expanded its global reach in Q1 2025, with logged-in and logged-out user activity growing sharply in both the U.S. and international markets The post Reddit Q1 Report: What It Means For Digital Marketing And SEO appeared first on Search Engine Journal.
33% of Google Users Stuck with Bing After a Two-Week Trial: Study via @sejournal, @MattGSouthern
Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Google’s dominance driven by quality, or default settings? The post 33% of Google Users Stuck with Bing After a Two-Week Trial: Study appeared first on Search Engine Journal.