Google Ad Tags In Server-Side GTM To Get Full IP Addresses via @sejournal, @MattGSouthern
Google says ad tags in server-side Tag Manager will accept full IP addresses while Analytics tags stay redacted. Here’s what changes and how to redact. The post Google Ad Tags In Server-Side GTM To Get Full IP Addresses appeared first on Search Engine Journal.
How To Create Demand You Can Actually Convert (And Prove) via @sejournal, @duchessjenm
Discover effective strategies to generate demand and measure results for your B2B marketing campaigns successfully. The post How To Create Demand You Can Actually Convert (And Prove) appeared first on Search Engine Journal.
Rank Trackers Find Google Results About One Word Of A Query via @sejournal, @MattGSouthern
Rank tracker data shows unrelated Google results that follow one word of the query, mostly below the top spots. Here’s how to check a drop. The post Rank Trackers Find Google Results About One Word Of A Query appeared first on Search Engine Journal.
Google Favors High Ad Strength RSAs, But Lower-Rated Ads Convert Better via @sejournal, @gregjarboe
Google serves higher-rated responsive search ads more often, yet Brad Geddes’ 5,900-account study finds they convert better only 45% of the time. Pinning explains why. The post Google Favors High Ad Strength RSAs, But Lower-Rated Ads Convert Better appeared first on Search Engine Journal.
Building A Global Content Factory With AI (Without Losing The Human Touch) via @sejournal, @motokohunt
Scale an AI content factory without erasing local relevance by grounding each market’s pages in approved facts, local evidence, and human judgment. The post Building A Global Content Factory With AI (Without Losing The Human Touch) appeared first on Search Engine Journal.
Google Says It’s Okay To Block Some JavaScript Resources With Robots.txt via @sejournal, @martinibuster
Google’s John Mueller said it’s okay, within a specific use case, to use robots.txt to hide resources from Googlebot. The post Google Says It’s Okay To Block Some JavaScript Resources With Robots.txt appeared first on Search Engine Journal.
PageSpeed Insights Scores May Rise After Lighthouse Update via @sejournal, @MattGSouthern
A Google Lighthouse update changes how PageSpeed Insights simulates page loads, which can raise lab scores on pages that haven’t changed. The post PageSpeed Insights Scores May Rise After Lighthouse Update appeared first on Search Engine Journal.
NY Times Accuses Brave Of Scraping And Exploiting Content via @sejournal, @martinibuster
New York Times lawsuit accuses Brave of selling access to paywalled content to AI companies and depriving publishers of ad income. The post NY Times Accuses Brave Of Scraping And Exploiting Content appeared first on Search Engine Journal.
TikTok Search Ads Adds Brand And Category Keyword Packs via @sejournal, @MattGSouthern
TikTok is highlighting two impression share metrics for Search Ads and adding curated keyword packs. Here’s what each does. The post TikTok Search Ads Adds Brand And Category Keyword Packs appeared first on Search Engine Journal.
AI Shopping: Get Your Products Found In Google & ChatGPT via @sejournal, @hethr_campbell
Chris Sachs & Aris Vrakas outlined 4 moves for AI shopping: make product pages retrievable, use shopper language, connect feeds with pages, test the results. The post AI Shopping: Get Your Products Found In Google & ChatGPT appeared first on Search Engine Journal.