The Conversion Setup Errors That Break Smart Bidding

Smart Bidding problems often trace back to broken conversion tracking, not bidding strategy. Seven silent setup errors that corrupt the data feeding your campaigns. The post The Conversion Setup Errors That Break Smart Bidding appeared first on Search Engine Journal.

Google Answers Why Spam Updates Need To Happen via @sejournal, @martinibuster

Why does Google have spam updates every once in a while? Google’s John Mueller answers that question and explains the reason why Google doesn’t just get rid of spam on a regular basis with existing algorithms. Spam Algorithms And Updates There are many kinds of search spam, and Google’s systems handle them with different algorithms. […]