Google Says No SEO Penalty For Year-Long A/B Tests? via @sejournal, @martinibuster
Google’s Mueller says long A/B tests won’t result in SEO demotions, contradicting official guidance that says they may be considered deceptive. The post Google Says No SEO Penalty For Year-Long A/B Tests? appeared first on Search Engine Journal.
GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t
GA4’s AI Assistant channel fragments traffic from a single source into three separate channels, making your AI referral numbers quietly wrong. The post GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t appeared first on Search Engine Journal.
The PPC Metrics Your CFO Actually Cares About (And How To Report Them) via @sejournal, @timothyjjensen
CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives. The post The PPC Metrics Your CFO Actually Cares About (And How To Report Them) appeared first on Search Engine Journal.
Google’s Mueller On First Link Priority & Link Obfuscation via @sejournal, @MattGSouthern
John Mueller responded to a plan to hide homepage links from Google in hopes only one internal anchor text would count, known as “first-link priority.” The post Google’s Mueller On First Link Priority & Link Obfuscation appeared first on Search Engine Journal.
TikTok Targets AI-Generated Spam Accounts In High-Risk Topics via @sejournal, @MattGSouthern
TikTok will test detection for accounts posting AI-generated spam in politics, financial advice, and medical content, and has joined C2PA’s steering committee. The post TikTok Targets AI-Generated Spam Accounts In High-Risk Topics appeared first on Search Engine Journal.
Google Adds Image Generation To AI Overviews, Revamps Images via @sejournal, @MattGSouthern
Google is adding AI image generation to AI Overviews and rolling out a redesigned Google Images homepage. Both start rolling out over the coming weeks. The post Google Adds Image Generation To AI Overviews, Revamps Images appeared first on Search Engine Journal.
Where Search Attention Is Going & How To Measure It via @sejournal, @MattGSouthern
Gain valuable insights on search attention and learn how to track performance beyond traditional click metrics in our new podcast episode. The post Where Search Attention Is Going & How To Measure It appeared first on Search Engine Journal.
Scaled AI Content Often Fails & Google’s Crawl Economics Explain Why via @sejournal, @TaylorDanRW
Mass programmatic AI content breaks Google’s crawl ecosystem and indexing thresholds in ways most teams never anticipate until rankings collapse. The post Scaled AI Content Often Fails & Google’s Crawl Economics Explain Why appeared first on Search Engine Journal.
Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026 via @sejournal, @siliconvallaeys
The shortlist economy is here: AI agents hand buyers three to five options. Here’s how to make sure you’re on it. The post Surviving The Impression Squeeze: How Agentic Commerce Is Changing Google Ads In 2026 appeared first on Search Engine Journal.
Google’s Marvin Clarifies AI Search and Qualified Future Conversions via @sejournal, @brookeosmundson
Google’s Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements. The post Google’s Marvin Clarifies AI Search and Qualified Future Conversions appeared first on Search Engine Journal.