How Researchers Reverse-Engineered LLMs For A Ranking Experiment via @sejournal, @martinibuster
Researchers compared two ways to improve rankings in LLMs: Shadow Model and Query-based solutions. The post How Researchers Reverse-Engineered LLMs For A Ranking Experiment appeared first on Search Engine Journal.
From Visibility Engineering To Preference Engineering: The Rise Of The Infinite Tail via @sejournal, @TaylorDanRW
See why the infinite tail demands narrower focus, stronger entity signals, and deeper topical coverage. The post From Visibility Engineering To Preference Engineering: The Rise Of The Infinite Tail appeared first on Search Engine Journal.
Marketing & Growth Priorities for 2026: Strategy Signals From 1,000 Businesses via @sejournal, @hethr_campbell
Join Jeff Hirz as he unveils key insights on growth and efficiency based on data from 1,000 businesses planning for 2026. The post Marketing & Growth Priorities for 2026: Strategy Signals From 1,000 Businesses appeared first on Search Engine Journal.
Google To Test Search Changes In EU After DMA Charges, Per Report via @sejournal, @MattGSouthern
Google is preparing to test search result changes in the EU that would show rival vertical search services alongside its own results The post Google To Test Search Changes In EU After DMA Charges, Per Report appeared first on Search Engine Journal.
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows via @sejournal, @MattGSouthern
Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z’s TikTok-over-Google preference is dropping. The post Gen Z Preference For TikTok Over Google Drops 50%, Data Shows appeared first on Search Engine Journal.
Anthropic’s Claude Bots Make Robots.txt Decisions More Granular via @sejournal, @MattGSouthern
Anthropic updated its crawler documentation to list separate Claude bots for training, search indexing, and user requests, with visibility tradeoffs when blocked. The post Anthropic’s Claude Bots Make Robots.txt Decisions More Granular appeared first on Search Engine Journal.
The 10 Best PPC Ad Networks via @sejournal, @LisaRocksSEM
Where should you invest paid media dollars in 2026? Here’s a data-driven look at reach, targeting depth, and automation across 10 major ad platforms. The post The 10 Best PPC Ad Networks appeared first on Search Engine Journal.
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting via @sejournal, @rio_seo
Social media’s next chapter moves beyond feeds and platforms toward decision-making moments powered by behavior, trust, and machine interpretation. The post New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting appeared first on Search Engine Journal.
The New Off-Page SEO Playbook: Links, Mentions & AI Visibility via @sejournal, @lorenbaker
Explore off-page SEO strategies to boost your rankings and enhance brand visibility in AI-driven search results. The post The New Off-Page SEO Playbook: Links, Mentions & AI Visibility appeared first on Search Engine Journal.
How To Turn Google’s Performance Max Into An Ecommerce Growth Engine
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively. The post How To Turn Google’s Performance Max Into An Ecommerce Growth Engine appeared first on Search Engine Journal.