TikTok Search Ads Are Becoming Real Search Advertising via @sejournal, @MattGSouthern
TikTok’s search ads carry match types, negatives, keyword bids, and impression share. Here’s what carries over for a paid search team, and what doesn’t. The post TikTok Search Ads Are Becoming Real Search Advertising appeared first on Search Engine Journal.
AI Visibility Isn’t A Sham – Most Ways Of Measuring It Are via @sejournal, @gregjarboe
Make AI visibility budgets defensible by testing dashboard scores against customer behavior and measuring exposure, recall, and consideration. The post AI Visibility Isn’t A Sham – Most Ways Of Measuring It Are appeared first on Search Engine Journal.
FTC Unseals Details In Amazon Ads Auction Surcharge Suit via @sejournal, @brookeosmundson
Newly unredacted FTC and state complaint alleges Amazon secretly inflated ad auction prices by up to 250% during Prime Day and Black Friday. The post FTC Unseals Details In Amazon Ads Auction Surcharge Suit appeared first on Search Engine Journal.
Google Search Queries Hit A 5-Year High, And Search Revenue Didn’t Follow via @sejournal, @DuaneForrester
Search revenue grew 12% while queries hit a five-year high. The gap is AI Mode, and Google’s fix is more ads inside the answer. The post Google Search Queries Hit A 5-Year High, And Search Revenue Didn’t Follow appeared first on Search Engine Journal.
November Click Spikes In Google Search Console Are Bot Traffic – How To Filter Your Reports via @sejournal, @marie_haynes
Seeing a vertical jump in Search Console clicks? Bots, not humans, are behind it. Here’s how to spot it and filter your reports. The post November Click Spikes In Google Search Console Are Bot Traffic – How To Filter Your Reports appeared first on Search Engine Journal.
Ads In Google AI Answers Concentrate In Apparel & Electronics via @sejournal, @MattGSouthern
New holiday data counts ads inside Google AI Overviews, AI Mode and ChatGPT across five shopping categories and shows which prompts ChatGPT ads ran on. The post Ads In Google AI Answers Concentrate In Apparel & Electronics appeared first on Search Engine Journal.
How To Optimize For Better Campaign Leads, Not Just Conversions – Ask A PPC via @sejournal, @navahf
Improve lead quality by teaching ad platforms which conversions become qualified opportunities and revenue. The post How To Optimize For Better Campaign Leads, Not Just Conversions – Ask A PPC appeared first on Search Engine Journal.
GEO Isn’t A Distraction – Referral Data Misses Where AI Shapes Buying Decisions via @sejournal, @TaylorDanRW
GEO’s low referral traffic can hide its influence on buying decisions, while cited research shows ChatGPT visitors convert nearly five times better than search visitors. The post GEO Isn’t A Distraction – Referral Data Misses Where AI Shapes Buying Decisions appeared first on Search Engine Journal.
Google Explains How Redirects Affect Ranking Signals via @sejournal, @martinibuster
Google clarifies how server-side redirects influence ranking signals and canonicalization. The post Google Explains How Redirects Affect Ranking Signals appeared first on Search Engine Journal.
SERP Data Providers Say Google Is Throttling Goto Result Links via @sejournal, @MattGSouthern
SERP data providers say Google throttles goto links per results page, so some rank data may store Google redirect links in place of page URLs. The post SERP Data Providers Say Google Is Throttling Goto Result Links appeared first on Search Engine Journal.