How I Decide Where The Next $100,000 Of Marketing Budget Should Go
Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then fund the bottleneck with evidence. The post How I Decide Where The Next $100,000 Of Marketing Budget Should Go appeared first on Search Engine Journal.
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can’t promise will win. The post Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First appeared first on Search Engine Journal.
Google Responds To Concern Over Search Console Indexing Reports via @sejournal, @martinibuster
John Mueller’s responded to a stalled indexing report and explained why SEOs may need to relax about indexing report freshness. The post Google Responds To Concern Over Search Console Indexing Reports appeared first on Search Engine Journal.
Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max. The post Google Ads Expands Customer Lifecycle Goals In Search And Shopping appeared first on Search Engine Journal.
Google Adds Indexing Advice For Shareable Pages To Spam Guide via @sejournal, @MattGSouthern
New spam guidance says to noindex or block crawling on pages made for sharing. Google’s docs say a URL blocked in robots.txt can be indexed. The post Google Adds Indexing Advice For Shareable Pages To Spam Guide appeared first on Search Engine Journal.
Generative UI Could Turn Google Into Your Booking.com via @sejournal, @slobodanmanic
Wait for Google to send the booking, or build channels you own. That choice does not need to wait for generative UI. The post Generative UI Could Turn Google Into Your Booking.com appeared first on Search Engine Journal.
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach. The post Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing? appeared first on Search Engine Journal.
Google Gets The Thank-You via @sejournal, @pedrodias
Referral reports show who sent the visit, not who shaped the decision. Why GEO’s real job is what a model learns, not what it retrieves. The post Google Gets The Thank-You appeared first on Search Engine Journal.
Meta Delays The Terms That Let It Crawl Business Sites via @sejournal, @MattGSouthern
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn’t changed. The post Meta Delays The Terms That Let It Crawl Business Sites appeared first on Search Engine Journal.
Some Brands On ChatGPT’s Cited Pages Still Got Few Mentions via @sejournal, @MattGSouthern
Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data. The post Some Brands On ChatGPT’s Cited Pages Still Got Few Mentions appeared first on Search Engine Journal.