The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? via @sejournal, @jonkagan
This paid media holdout study explains why organic gains mask deeper declines in traffic, orders, and brand-driven demand. The post The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? appeared first on Search Engine Journal.
Make 2026 The Year Your Business Thrives On Reddit [Webinar] via @sejournal, @hethr_campbell
Yes, yes we all know customer behavior is changing and Reddit conversations showing up in AI search is a big part of that shift. What are you doing about it? If your Reddit marketing strategy hasn’t evolved since 2024 (or you don’t have one to start with), you’re not just behind. You might be actively […]
Synthetic Personas For Better Prompt Tracking via @sejournal, @Kevin_Indig
New research shows synthetic personas can improve AI prompt tracking accuracy while cutting cost and research time dramatically. The post Synthetic Personas For Better Prompt Tracking appeared first on Search Engine Journal.
Google Can Now Monitor Search For Your Government IDs via @sejournal, @MattGSouthern
Google’s Results about you tool now monitors Search results for government-issued IDs like passports, driver’s licenses, and Social Security numbers. The post Google Can Now Monitor Search For Your Government IDs appeared first on Search Engine Journal.
Should I Optimize My Content Differently For Each Platform? – Ask An SEO via @sejournal, @rollerblader
This Ask an SEO explains how search, social platforms, and on-site content demand different optimization approaches without fragmenting strategy. The post Should I Optimize My Content Differently For Each Platform? – Ask An SEO appeared first on Search Engine Journal.
New Data Shows Googlebot’s 2 MB Crawl Limit Is Enough via @sejournal, @martinibuster
New data shows that most web pages fall well below Googlebot’s two-megabyte crawl limit. The post New Data Shows Googlebot’s 2 MB Crawl Limit Is Enough appeared first on Search Engine Journal.
Bing Webmaster Tools Adds AI Citation Performance Data via @sejournal, @MattGSouthern
Bing Webmaster Tools now shows publishers how often their content is cited in Copilot and AI-generated answers, with page-level data and grounding queries. The post Bing Webmaster Tools Adds AI Citation Performance Data appeared first on Search Engine Journal.
OpenAI Begins Testing Ads In ChatGPT For Free And Go Users via @sejournal, @MattGSouthern
OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored. Paid tiers remain ad-free. The post OpenAI Begins Testing Ads In ChatGPT For Free And Go Users appeared first on Search Engine Journal.
Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) via @sejournal, @bngsrc
Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today. The post Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) appeared first on Search Engine Journal.
PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent via @sejournal, @LisaRocksSEM
An AI-aligned approach to PPC budget strategy that moves spend toward conversion probability instead of traditional channel-based planning. The post PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent appeared first on Search Engine Journal.