ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together via @sejournal, @hethr_campbell
OpenAI and Go Fish Digital unpack ChatGPT ads, earned AI visibility, practical GEO measurement, and what marketers can test next. The post ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together appeared first on Search Engine Journal.
Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now
Use Amazon Marketing Cloud’s extended purchase history to set acquisition budgets, identify valuable customers, and retarget shoppers beyond the old 13-month limit. The post Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now appeared first on Search Engine Journal.
AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk via @sejournal, @gregjarboe
AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can’t fake. The post AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk appeared first on Search Engine Journal.
Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It via @sejournal, @MPentzek
Baidu’s new AI CTR divides clicks by citations, not impressions. Here’s why that matters and what else the AI Traffic Analysis report will show. The post Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It appeared first on Search Engine Journal.
ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows via @sejournal, @MattGSouthern
Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop. The post ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows appeared first on Search Engine Journal.
Which Data Sources Should You Care About For AI Search? via @sejournal, @chrisgreenseo
AI search pulls from more sources than most SEOs track. Here’s a tiered view of which data sources deserve your attention first. The post Which Data Sources Should You Care About For AI Search? appeared first on Search Engine Journal.
Customer Lifecycle Goals: The Good, The Bad, The Ugly
Decide whether Google Ads Customer Lifecycle Goals fit your business, and avoid settings that inflate ROAS or exclude valuable prospects. The post Customer Lifecycle Goals: The Good, The Bad, The Ugly appeared first on Search Engine Journal.
GEO Requests Rise Among More Search Freelancers Than Google SEO via @sejournal, @MattGSouthern
Fiverr’s holiday survey finds more of its search freelancers reporting rising GEO requests than Google-ranking requests, though most still back SEO long term. The post GEO Requests Rise Among More Search Freelancers Than Google SEO appeared first on Search Engine Journal.
3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist via @sejournal, @alexanderkesler
Buying groups arrive with vendors already chosen. AEO cannot fix a shortlist formed months earlier. Three steps to build brand consideration before research begins. The post 3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist appeared first on Search Engine Journal.
Google Analytics Adds Include Filters For Hostnames via @sejournal, @MattGSouthern
Google Analytics supports Include data filters for hostnames, so a property can keep event data from approved domains instead of excluding spam one by one. The post Google Analytics Adds Include Filters For Hostnames appeared first on Search Engine Journal.