Information Retrieval Part 3: Vectorization And Transformers (Not The Film)
A practical explanation of vector space models, transformers, and cosine similarity, and what modern information retrieval means for SEO and AI search. The post Information Retrieval Part 3: Vectorization And Transformers (Not The Film) appeared first on Search Engine Journal.
Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse via @sejournal, @MattGSouthern
The latest SEO Pulse examines how AI interfaces reshape link visibility, redirect clicks, and filter sources before rankings apply. The post Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse appeared first on Search Engine Journal.
New Meridian Tool, Performance Max Learning Path – PPC Pulse via @sejournal, @brookeosmundson
This week’s PPC Pulse covers Google’s new Meridian Scenario Planner and Microsoft’s hands-on Performance Max training updates. The post New Meridian Tool, Performance Max Learning Path – PPC Pulse appeared first on Search Engine Journal.
Google Offers AI Certificate Free For Eligible U.S. Small Businesses via @sejournal, @MattGSouthern
Google launched an AI Professional Certificate with seven self-paced modules and three months of AI Pro access. Eligible U.S. small businesses can enroll free. The post Google Offers AI Certificate Free For Eligible U.S. Small Businesses appeared first on Search Engine Journal.
Why AI Misreads The Middle Of Your Best Pages via @sejournal, @DuaneForrester
Long-form content doesn’t fail because it’s weak. It fails because LLMs lose the middle. This article explains how to engineer it to survive. The post Why AI Misreads The Middle Of Your Best Pages appeared first on Search Engine Journal.
35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO via @sejournal, @theshelleywalsh
Dive into the discussions around SEO adaptations and LLM impact on the industry with host Shelley Walsh and industry veteran Grant Simmons. The post 35-Year SEO Veteran: Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO appeared first on Search Engine Journal.
Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC via @sejournal, @navahf
This week’s Ask a PPC explains why goal-based bidding can overspend budgets and how ROAS, CPA, and pacing actually behave inside ad auctions. The post Why Do Budgets Overspend Even With A Target ROAS or CPA? – Ask A PPC appeared first on Search Engine Journal.
ChatGPT Search Often Switches To English In Fan-Out Queries: Report via @sejournal, @MattGSouthern
Peec AI analyzed fan-out queries from 10M+ ChatGPT prompts and found 43% of background searches ran in English, even for non-English prompts. The post ChatGPT Search Often Switches To English In Fan-Out Queries: Report appeared first on Search Engine Journal.
Why Google Runs AI Mode On Flash, Explained By Google’s Chief Scientist via @sejournal, @MattGSouthern
Google’s Jeff Dean explains why latency and cost make Flash Google’s production tier for AI search, and why models are built to retrieve, not memorize. The post Why Google Runs AI Mode On Flash, Explained By Google’s Chief Scientist appeared first on Search Engine Journal.
Are Citations In AI Search Affected By Google Organic Visibility Changes? via @sejournal, @lilyraynyc
An analysis of 11 impacted sites reveals a strong correlation between Google visibility losses and declining AI search citations, with ChatGPT hit hardest. The post Are Citations In AI Search Affected By Google Organic Visibility Changes? appeared first on Search Engine Journal.