Google Privacy Update Lets Connected Apps Shape AI Mode Ads via @sejournal, @brookeosmundson
Google is testing AI Mode ads informed by connected Gmail and Photos data, as its privacy policy adds an exception for ad personalization. The post Google Privacy Update Lets Connected Apps Shape AI Mode Ads appeared first on Search Engine Journal.
Shopify Moves AI Agent Knowledge Base Into Merchant Admin via @sejournal, @MattGSouthern
Shopify’s AI agent knowledge base now lives in the admin. Policies and contact details publish by default. Some app users need to re-add their facts. The post Shopify Moves AI Agent Knowledge Base Into Merchant Admin appeared first on Search Engine Journal.
ChatGPT Data: 1 In 5 Consumer Messages Now Seek Information via @sejournal, @MattGSouthern
Looking things up now makes up about as large a share of consumer ChatGPT messages as writing, though the increase is smaller than earlier data. The post ChatGPT Data: 1 In 5 Consumer Messages Now Seek Information appeared first on Search Engine Journal.
How I Decide Where The Next $100,000 Of Marketing Budget Should Go
Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then fund the bottleneck with evidence. The post How I Decide Where The Next $100,000 Of Marketing Budget Should Go appeared first on Search Engine Journal.
Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First
Jonathan Berthold explains why bottom-of-funnel content is the lowest-lift experiment and how to sell leadership on a test you can’t promise will win. The post Flat Traffic, No Budget: What Ziff Davis’ Jonathan Berthold Tests First appeared first on Search Engine Journal.
Google Responds To Concern Over Search Console Indexing Reports via @sejournal, @martinibuster
John Mueller’s responded to a stalled indexing report and explained why SEOs may need to relax about indexing report freshness. The post Google Responds To Concern Over Search Console Indexing Reports appeared first on Search Engine Journal.
Google Ads Expands Customer Lifecycle Goals In Search And Shopping via @sejournal, @brookeosmundson
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max. The post Google Ads Expands Customer Lifecycle Goals In Search And Shopping appeared first on Search Engine Journal.
Google Adds Indexing Advice For Shareable Pages To Spam Guide via @sejournal, @MattGSouthern
New spam guidance says to noindex or block crawling on pages made for sharing. Google’s docs say a URL blocked in robots.txt can be indexed. The post Google Adds Indexing Advice For Shareable Pages To Spam Guide appeared first on Search Engine Journal.
Generative UI Could Turn Google Into Your Booking.com via @sejournal, @slobodanmanic
Wait for Google to send the booking, or build channels you own. That choice does not need to wait for generative UI. The post Generative UI Could Turn Google Into Your Booking.com appeared first on Search Engine Journal.
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach. The post Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing? appeared first on Search Engine Journal.