Schema, LLMs & The Low Bar For ‘Evidence’ In GEO
Should you use schema for AI search visibility? Yes, but not for the reasons most consultants are selling. A breakdown of what the evidence supports. The post Schema, LLMs & The Low Bar For ‘Evidence’ In GEO appeared first on Search Engine Journal.
Google Says Markdown For AI SEO Strips Away The Parts That Matter via @sejournal, @martinibuster
Google says that markdown solves one problem while potentially creating others for search visibility. The post Google Says Markdown For AI SEO Strips Away The Parts That Matter appeared first on Search Engine Journal.
Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO via @sejournal, @rollerblader
Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant rankings, or new content indexing. The post Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO appeared first on Search Engine Journal.
How To Build an AI Trust Signal Strategy That Doubles as a Review Generation Strategy via @sejournal, @reviewlyAI
This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still matter for SEO in 2026? Are Google reviews required for a local business to show up in AI results? How do I get my clients’ businesses recommended by AI like Gemini, Claude, and Google AI […]
97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows via @sejournal, @MattGSouthern
Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests. The post 97% Of LLMS.txt Files Got No Requests, Ahrefs Data Shows appeared first on Search Engine Journal.
Microsoft Advertising Launches Product Explorer via @sejournal, @brookeosmundson
Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. The post Microsoft Advertising Launches Product Explorer appeared first on Search Engine Journal.
What Matters In An AI Prompt? Intent or Keywords? via @sejournal, @maltelandwehr
Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns. The post What Matters In An AI Prompt? Intent or Keywords? appeared first on Search Engine Journal.
Google’s Mueller Says llms.txt Can’t Help LLMs Differentiate Sites via @sejournal, @MattGSouthern
Mueller argues LLM systems can’t use llms.txt to differentiate between websites for discovery. He sees a narrow role once an agent is on a site. The post Google’s Mueller Says llms.txt Can’t Help LLMs Differentiate Sites appeared first on Search Engine Journal.
Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates via @sejournal, @brookeosmundson
Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17. The post Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates appeared first on Search Engine Journal.
The Review Gap: Finding Client Opportunities In Competitor Feedback
Competitor reviews reveal customer language, service gaps, and positioning opportunities that most SEOs overlook when focusing only on ratings. The post The Review Gap: Finding Client Opportunities In Competitor Feedback appeared first on Search Engine Journal.