PageSpeed Insights Scores May Rise After Lighthouse Update via @sejournal, @MattGSouthern
A Google Lighthouse update changes how PageSpeed Insights simulates page loads, which can raise lab scores on pages that haven’t changed. The post PageSpeed Insights Scores May Rise After Lighthouse Update appeared first on Search Engine Journal.
NY Times Accuses Brave Of Scraping And Exploiting Content via @sejournal, @martinibuster
New York Times lawsuit accuses Brave of selling access to paywalled content to AI companies and depriving publishers of ad income. The post NY Times Accuses Brave Of Scraping And Exploiting Content appeared first on Search Engine Journal.
TikTok Search Ads Adds Brand And Category Keyword Packs via @sejournal, @MattGSouthern
TikTok is highlighting two impression share metrics for Search Ads and adding curated keyword packs. Here’s what each does. The post TikTok Search Ads Adds Brand And Category Keyword Packs appeared first on Search Engine Journal.
AI Shopping: Get Your Products Found In Google & ChatGPT via @sejournal, @hethr_campbell
Chris Sachs & Aris Vrakas outlined 4 moves for AI shopping: make product pages retrievable, use shopper language, connect feeds with pages, test the results. The post AI Shopping: Get Your Products Found In Google & ChatGPT appeared first on Search Engine Journal.
How The Athletic Gets More Clicks With One Simple Trick
Clickability isn’t just headlines and images. Showing readers which articles other readers are talking about is a distribution lever most publishers ignore. The post How The Athletic Gets More Clicks With One Simple Trick appeared first on Search Engine Journal.
Google Says No AI Click Reporting News Yet, Ahead Of UK Deadline via @sejournal, @MattGSouthern
Google says it has nothing to announce on adding more AI search data to Search Console, ahead of a UK compliance date. The post Google Says No AI Click Reporting News Yet, Ahead Of UK Deadline appeared first on Search Engine Journal.
How To Run A Full-Funnel Ecommerce Account Through BFCM Week via @sejournal, @tonyadam
Build demand before BFCM, give Google room to capture peak sales, and turn holiday visitors into December buyers with a phased ad strategy. The post How To Run A Full-Funnel Ecommerce Account Through BFCM Week appeared first on Search Engine Journal.
Google Search Ad Visits Out-Earned ChatGPT Ads In U.S. via @sejournal, @MattGSouthern
Data finds ChatGPT ad visits brought advertisers a fraction of paid search’s revenue per visit in U.S. traffic, and most saw no sales from them. The post Google Search Ad Visits Out-Earned ChatGPT Ads In U.S. appeared first on Search Engine Journal.
3 AI Models Shopped Shopify’s Catalog – Each Picked A Different Winner via @sejournal, @slobodanmanic
Google rankings are a black box a store can still watch. The AI shopping decision layer is a black box with nothing to monitor. The post 3 AI Models Shopped Shopify’s Catalog – Each Picked A Different Winner appeared first on Search Engine Journal.
Google Says Technical SEO Remains Key For AI SEO via @sejournal, @martinibuster
Google’s John Mueller cautioned against relying on short-term AI SEO tactics and explained why traditional technical SEO remains relevant. The post Google Says Technical SEO Remains Key For AI SEO appeared first on Search Engine Journal.