Tag: best marketing strategy

LLM Traffic Is Shrinking via @sejournal, @Kevin_Indig

Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete. The post LLM Traffic Is Shrinking appeared first on Search Engine Journal.

Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences via @sejournal, @siliconvallaeys

Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals. The post Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences appeared first on Search Engine Journal.

Ahrefs Data Shows Brand Mentions Boost AI Search Rankings via @sejournal, @martinibuster

Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility. The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on Search Engine Journal.

Kinsta Managed WordPress Host Won’t Charge For Bot Traffic via @sejournal, @martinibuster

Kinsta announced that customers will no longer have to pay for bandwidth caused by bot traffic. The post Kinsta Managed WordPress Host Won’t Charge For Bot Traffic appeared first on Search Engine Journal.

Report: Apple To Lean On Google Gemini For Siri Overhaul via @sejournal, @MattGSouthern

Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge. The post Report: Apple To Lean On Google Gemini For Siri Overhaul appeared first on Search Engine Journal.

GEO Platform Shutdown Sparks Industry Debate Over AI Search via @sejournal, @MattGSouthern

Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility. The post GEO Platform Shutdown Sparks Industry Debate Over AI Search appeared first on Search Engine Journal.

Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do) via @sejournal, @MattGSouthern

Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility. The post Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do) appeared first on Search Engine Journal.

Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership via @sejournal, @purnavirji

Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact. The post Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership appeared first on Search Engine Journal.

Google Discusses Digital PR Impact On AI Recommendations via @sejournal, @martinibuster

Google says AI surfaces businesses the same way people do, by checking what others recommend online. The post Google Discusses Digital PR Impact On AI Recommendations appeared first on Search Engine Journal.

8 LinkedIn Alternatives For Professional Networking via @sejournal, @donutcaramel13

Professionals can find fresh opportunities for meaningful networking across these eight alternative platforms to LinkedIn. The post 8 LinkedIn Alternatives For Professional Networking appeared first on Search Engine Journal.

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