Why Brand Advertising Matters For Paid Media Performance via @sejournal, @iambenwood
PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly. The post Why Brand Advertising Matters For Paid Media Performance appeared first on Search Engine Journal.
30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search via @sejournal, @martinibuster
Google’s AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO. The post 30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search appeared first on Search Engine Journal.
Google Expands AI Features in Search: What You Need to Know via @sejournal, @MattGSouthern
Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O. The post Google Expands AI Features in Search: What You Need to Know appeared first on Search Engine Journal.
Google Gemini Upgrades: New AI Capabilities Announced At I/O via @sejournal, @MattGSouthern
Google Gemini upgrades include Chrome integration, Live visual tools, and enhanced 2.5 models. Learn how these AI advances could reshape your marketing strategy. The post Google Gemini Upgrades: New AI Capabilities Announced At I/O appeared first on Search Engine Journal.
Ask An SEO: Why Didn’t My Keywords Come Back After I Changed My Page Content? via @sejournal, @rollerblader
Changes to content won’t hold rankings if your site has technical issues or poor structure. This edition of Ask An SEO looks at why. The post Ask An SEO: Why Didn’t My Keywords Come Back After I Changed My Page Content? appeared first on Search Engine Journal.
Use IndexNow For AI Search And Shopping SEO via @sejournal, @martinibuster
IndexNow, paired with structured data, is an ideal way for online stores to get product data into AI-powered search. The post Use IndexNow For AI Search And Shopping SEO appeared first on Search Engine Journal.
How To Automate SEO Keyword Clustering By Search Intent With Python via @sejournal, @andreasvoniatis
Group keywords by search behavior using Google’s own SERPs. A hands-on Python approach for scalable, intent-based clustering. The post How To Automate SEO Keyword Clustering By Search Intent With Python appeared first on Search Engine Journal.
From Search To Discovery: Why SEO Must Evolve Beyond The SERP via @sejournal, @alexmoss
With zero-click results and AI Overviews dominating the SERP, SEO pros must adapt. This article breaks down key shifts in behavior, metrics, and strategy. The post From Search To Discovery: Why SEO Must Evolve Beyond The SERP appeared first on Search Engine Journal.
Does Google’s AI Overviews Violate Its Own Spam Policies? via @sejournal, @martinibuster
Google’s AIO rewrites articles without adding unique analysis or insights, essentially meeting the definition of low-value content. The post Does Google’s AI Overviews Violate Its Own Spam Policies? appeared first on Search Engine Journal.
WordPress Scraper Plugin Compromised By Security Vulnerability via @sejournal, @martinibuster
A WordPress plugin that enables users to scrape other sites and publish their content contains a critical vulnerability The post WordPress Scraper Plugin Compromised By Security Vulnerability appeared first on Search Engine Journal.