Category Archives: Marketing Services
A Complete Guide To the Google Penguin Algorithm Update via @sejournal, @TaylorDanRW
Google introduced the Penguin algorithm in 2012. What did it change and how does it impact the way we do SEO today? The post...
On-Page SEO: How To Optimize Pages & Beat Competitors
Learn how to rank higher on Google by prioritizing specific on-page SEO tasks, comparing your content to competitors, and more. The post On-Page SEO:...
Instagram Update Could Impact Reach For Some Accounts via @sejournal, @BrianFr07823616
Instagram is expanding on a feature that filters out ‘sensitive’ content, which has the potential to impact reach for some accounts. The post Instagram...
Declining Support Of Tech Regulation – How Does This Impact PPC? via @sejournal, @brookeosmundson
With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts....
How To Find Your Brand Personality
Explore the different brand personality types and discover your own brand's personality.
Improve SEM Performance With Your Own Unique KPIs via @sejournal, @jonkagan
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how....
Legal Considerations & Communication Tips For Your Remote SEO Team via @sejournal, @HelenPollitt1
Salary and benefits are not the only aspects of hiring fully-remote SEO experts that have legal implications. Here’s what you need to factor in....
What’s In A SERP? Google Search Results & Features You Need To Know via @sejournal, @lorenbaker
Explore the various SERP features that could affect the way your business appears to your target audience. The post What’s In A SERP? Google...
How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition [Webinar] via @sejournal, @hethr_campbell
Learn how to create a well-coordinated SEO brief that will seamlessly connect your marketing teams, elevate your content program, and outperform your competitors. The...
Should You Use A Blog Or Email Marketing For Your Travel Brand? via @sejournal, @seo_travel
Both email marketing and blog content creation have their merits. In this post, we examine the two approaches with several different factors in mind....