Building A Lead Generation Plan via @sejournal, @BennyJamminS

The secret to successful B2B content marketing? Building trust with valuable content. Discover strategies on how to nurture subscribers, build relationships, and generate high-quality leads. The post Building A Lead Generation Plan appeared first on Search Engine Journal.

How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants

This post was sponsored by Adpulse. The opinions expressed in this article are the sponsor’s own. As managers of paid media, one question drives us all: “How do I improve paid ad performance?”.  Given that our study found close variant search terms perform poorly, yet more than half of the average budget on Google & […]