Category: Best Marketing Strategy

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What Google’s 2025 Year in Review Tells Us About the Future of PPC via @sejournal, @brookeosmundson

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026. The post What Google’s 2025 Year in Review Tells Us About the Future of PPC appeared first on Search Engine Journal.

Google Tests Social Channel Insights In Search Console via @sejournal, @MattGSouthern

Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries. The post Google Tests Social Channel Insights In Search Console appeared first on Search Engine Journal.

LLM Payments To Publishers: The New Economics Of Search via @sejournal, @MattGSouthern

Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy. The post LLM Payments To Publishers: The New Economics Of Search appeared first on Search Engine Journal.

Inside ChatGPT’s Confidential Report Visibility Metrics [Part 1] via @sejournal, @VincentTerrasi

New evidence shows how LLM interfaces convert publisher authority into in-answer influence rather than measurable traffic. The post Inside ChatGPT’s Confidential Report Visibility Metrics [Part 1] appeared first on Search Engine Journal.

Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI via @sejournal, @martinibuster

Google CEO Sundar Pichai explained why understanding AI starts with seeing the bigger picture around it. The post Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI appeared first on Search Engine Journal.

YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen via @sejournal, @MattGSouthern

Analysts working with top YouTube channels report Shorts older than 30 days receive fewer views. YouTube hasn’t confirmed any algorithm change. The post YouTube Shorts Algorithm May Now Favor Fresh Over Evergreen appeared first on Search Engine Journal.

PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset via @sejournal, @brookeosmundson

This PPC Pulse recap covers evolving AI Max match type dynamics, real-time retail performance signals, and Google’s expanding use of AI-generated ad language. The post PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset appeared first on Search Engine Journal.

Complete Crawler List For AI User-Agents [Dec 2025] via @sejournal, @vahandev

Control AI visibility and server strain with a log-validated index of bots, complete with user-agent strings, official IP ranges, crawl rates, and allowlist/block best practices. The post Complete Crawler List For AI User-Agents [Dec 2025] appeared first on Search Engine Journal.

SEO Pulse: Google Updates Console, Maps & AI Mode Flow via @sejournal, @MattGSouthern

This week’s SEO Pulse examines new data what drives AI citations, plus ChatGPT launches shopping research. Your quick catch-up on what practitioners need to know. The post SEO Pulse: Google Updates Console, Maps & AI Mode Flow appeared first on Search Engine Journal.

Cloudflare Outage Returns, Triggering Fresh Wave Of 5xx Errors via @sejournal, @theshelleywalsh

Breaking news: Cloudflare is experiencing another major service disruption, causing widespread 5xx errors and connectivity issues for websites and services globally. The post Cloudflare Outage Returns, Triggering Fresh Wave Of 5xx Errors appeared first on Search Engine Journal.

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