How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases via @sejournal, @hethr_campbell
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified […]
Google Tests ‘Ask YouTube’ Conversational Search Experiment via @sejournal, @MattGSouthern
Google is testing “Ask YouTube,” a conversational search feature that returns AI summaries with cited videos. Available to US Premium users. The post Google Tests ‘Ask YouTube’ Conversational Search Experiment appeared first on Search Engine Journal.
Bing Previews AI Citation Share For Webmaster Tools via @sejournal, @MattGSouthern
Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and grounding query intent labels. The post Bing Previews AI Citation Share For Webmaster Tools appeared first on Search Engine Journal.
GoDaddy Transferred A Domain By Mistake And Refused To Fix It via @sejournal, @martinibuster
GoDaddy accidentally transferred someone’s domain name to someone else then refused to fix the problem. The post GoDaddy Transferred A Domain By Mistake And Refused To Fix It appeared first on Search Engine Journal.
AI Overviews Cut Organic Clicks 38%, Field Study Finds via @sejournal, @MattGSouthern
A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged. The post AI Overviews Cut Organic Clicks 38%, Field Study Finds appeared first on Search Engine Journal.
The High CPC Paradox: When Expensive Clicks Are A Sign Of Success
Higher CPCs frequently align with improved lead quality and conversion rates, challenging the assumption that cheaper traffic performs better. The post The High CPC Paradox: When Expensive Clicks Are A Sign Of Success appeared first on Search Engine Journal.
The Technical SEO Audit Needs A New Layer via @sejournal, @slobodanmanic
AI visibility now depends on crawl access, server-rendered content, semantic HTML, and machine-readable structure beyond Googlebot. The post The Technical SEO Audit Needs A New Layer appeared first on Search Engine Journal.
The Fully Non-Human Web: No One Builds The Page, No One Visits It via @sejournal, @slobodanmanic
The web is splitting into transactional systems run by AI and experiential spaces for humans, forcing brands to rethink visibility, trust, and measurement. The post The Fully Non-Human Web: No One Builds The Page, No One Visits It appeared first on Search Engine Journal.
AI Overview CTR Fell 61%, But Clicks Didn’t Collapse via @sejournal, @MattGSouthern
Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages. The post AI Overview CTR Fell 61%, But Clicks Didn’t Collapse appeared first on Search Engine Journal.
Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss via @sejournal, @MattGSouthern
Google’s Liz Reid told Bloomberg AI Overviews cut “bounce clicks,” not deeper visits, but Google still hasn’t shared data backing that claim. The post Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss appeared first on Search Engine Journal.