Google Expands Performance Max Controls and Reporting via @sejournal, @brookeosmundson
Google Ads just launched new Performance Max controls and reporting tools to improve targeting, creative visibility, and new customer acquisition tracking. The post Google Expands Performance Max Controls and Reporting appeared first on Search Engine Journal.
Building Brand Identity: How To Define Who You Are
In this episode, discover the art of how to discover and build your brand identity for a solid marketing foundation that resonates with customers. The post Building Brand Identity: How To Define Who You Are appeared first on Search Engine Journal.
Cohorts, Clusters, And The Coming AI Ad System via @sejournal, @DuaneForrester
The future of paid media isn’t demographic; it’s semantic. This piece explores the invisible funnel GenAI systems use to decide who sees your content. The post Cohorts, Clusters, And The Coming AI Ad System appeared first on Search Engine Journal.
Ask A PPC: How Do I Avoid Cannibalization On Similar Products? via @sejournal, @navahf
Running ads for similar products across brands? Learn how to manage internal competition, protect CPCs, and avoid self-sabotage in paid search. The post Ask A PPC: How Do I Avoid Cannibalization On Similar Products? appeared first on Search Engine Journal.
6 AI Marketing Myths That Are Costing You Money [Webinar] via @sejournal, @duchessjenm
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC. The post 6 AI Marketing Myths That Are Costing You Money [Webinar] appeared first on Search Engine Journal.
Ecosia & Qwant Launch European Search Infrastructure via @sejournal, @MattGSouthern
Ecosia begins using its own search index in France, part of a joint effort with Qwant to reduce reliance on U.S. tech providers. The post Ecosia & Qwant Launch European Search Infrastructure appeared first on Search Engine Journal.
Google Says AI Clicks Are Better, What Does Your Data Say? via @sejournal, @MattGSouthern
Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content. The post Google Says AI Clicks Are Better, What Does Your Data Say? appeared first on Search Engine Journal.
Study: Advanced Personalization Linked To Higher Conversions via @sejournal, @MattGSouthern
Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy. The post Study: Advanced Personalization Linked To Higher Conversions appeared first on Search Engine Journal.
Effective SEO Organizational Structure For A Global Company via @sejournal, @motokohunt
Build an SEO organization that scales globally and delivers locally, with clearly defined roles, metrics, and SLA-driven processes. The post Effective SEO Organizational Structure For A Global Company appeared first on Search Engine Journal.
AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content via @sejournal, @cshel
AI can support your SEO workflow, but it still needs direction. Here’s how to stay in control while using it effectively. The post AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content appeared first on Search Engine Journal.